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#MeToo scandal was unfortunate, but we are committed to India: Gordon Bowen

We caught up with the founder of mcgarrybowen and CCO of Dentsu Aegis Network on ...

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Ogilvy parts from JWT in Malaysia; gets new leadership team

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"Being made redundant from advertising can be a great ...

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Arthur Sadoun: Epsilon will not be another Sapient nightmare

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Pantene challenges the hair police in Japanese schools

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21 hours ago

#MeToo scandal was unfortunate, but we are committed to India: Gordon Bowen

We caught up with the founder of mcgarrybowen and CCO of Dentsu Aegis Network on the sidelines of Goafest 2019

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10 hours ago

Ogilvy parts from JWT in Malaysia; gets new ...

Ogilvy Malaysia will no longer share resources with JWT, now Wunderman Thompson. Nizwani Shahar and Campbell Cannon step up as co-CEOs, with Kurt Novack appointed to the creative driving seat.

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1 day ago

"Being made redundant from advertising can be a ...

Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.

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11 hours ago

Arthur Sadoun: Epsilon will not be another Sapient ...

'We have learned a lot,' Publicis Groupe chief executive insists.

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12 hours ago

Pantene challenges the hair police in Japanese schools

A new instalment in an ongoing campaign aims to spark conversation between students and teachers around the importance of self-expression.

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1 day ago

Performics CEO: intent is key to solving personalisation at scale

David Gould says performance is driving innovation, as his agency rolls out a new tool across Asia-Pacific.

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11 hours ago

The age of synthetic content raises the trust bar ...

David Beckham's 'Malaria No More' campaign has raised fresh concerns around synthetic content. How can brands navigate this landscape?

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4 days ago

Tiger Beer's first retail space aims glocal

Changi Jewel’s Tiger Street Lab showcases the brand’s local roots to the world, says marketing director Faye Wee.

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Mar 19, 2019

Agency Report Cards 2018

Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.

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1 day ago

Publicis Groupe acquires Epsilon in its biggest ...

$4.4 billion deal will also see Publicis Groupe enter a strategic partnership with Epsilon's current owner Alliance Data.

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1 day ago

When in-housing goes wrong

Everyone wants to in-house, but it's not always the right solution.

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1 day ago

Talent jumping ship from agency to brand is not ...

TOP OF THE CHARTS: Recruitment firm’s 2019 Migration Report argues work-life balance and meaningful work is what’s spurring the moves.

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1 day ago

P&G's Marc Pritchard calls on advertisers to create ...

P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.

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Apr 11, 2019

Is your company serious about diversity?

Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.

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4 days ago

CampaignComms returns in June with exclusive research

The industry event for the PR industry is back in 2019 with original content focusing on the latest trends and challenges that matter most to the region’s biggest brands.

Powerful platforms, big questions

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4 days ago

New Zealand ad bodies slam Facebook over inaction

Associations also praise YouTube for imposing stricter livestreaming measures.

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Apr 4, 2019

Australia passes social media law with severe ...

Bill proposed by prime minister on Saturday introduces fine and jail time as punishment for breaches.

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Apr 3, 2019

'The party is over': APAC not convinced by Zuckerberg

Three individuals involved in the media and marketing world in Asia share their reactions to the Facebook CEO's recent article in the Washington Post, in which he called for government help in regulating his platform.

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Apr 2, 2019

Platforms wary of proposed Singapore fake news law

Coalition of tech brands says it’s “deeply disappointed” over bill calling for up to S$1 million fines for social networks.

The Work

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1 day ago

When 'chewing the scenery' is literal

A bonkers video about Thai termites gets attention far beyond the local market.

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12 hours ago

See the top YouTube ads in 12 APAC markets

Apple, Ikea, Vivo, Kia, Panasonic, Lazada, 7-Eleven and more appear in this month's list of the top ad video in each of 12 APAC markets.

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11 hours ago

Mindshare and GSK help to brush up on oral health in India

New Sensodyne campaign makes use of Google Assistant to help consumers better protect their teeth.

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4 days ago

Game of Ads: Lavish activations abound as GoT returns

Is DDB and Foxtel's 2,000 square metre virtual graveyard built to 'honour' late Game of Thrones characters excessive? Exceptionally so—but it's all in the spirit of the unbridled hype surrounding the final season of the HBO series.

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4 days ago

Gaming therapy for autistic kids, one dragon at a time

Mcgarrybowen Greater China adapts Dungeons & Dragons rules for a therapeutic game three years in the making.

Focus

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Xaxis: Delivering Outcome-driven Content
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Xaxis: Delivering Outcome-driven Content

Xaxis is the Outcome 188BET ออนไลน์ คา สิ โน Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Brand Champions, Bold Partnerships
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Brand Champions, Bold Partnerships

From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

Find Your Dream Job

People to watch

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Dec 11, 2018

Full Asia-Pacific marketer Power List revealed

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

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Oct 23, 2018

40 Under 40: 2018's class of young leaders in APAC ...

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Aug 16, 2018

Presenting the 2018 Women to Watch

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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Apr 20, 2018

Meet China Digital A-List's class of 2018: Disruptors

This year's Disruptors 颠覆者 are shaking things up in the market.

Events

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Jun 4, 2019
Singapore

Women Leading Change 2019

Following a highly successful 2018 programme, the Women Leading Change conference and awards returns to Singapore on 4 June 2019 where we will gather to learn from exceptional talent and recognise the leaders bringing the industry into the future.

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Jun 12, 2019
Hong Kong

CampaignComms

CampaignComms 2019 analyses the real state of the communications and PR sector in APAC.

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Jun 12, 2019
Hong Kong

PR Awards Asia 2019

The 18th PR Awards Asia return to celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific's communications industry.

PARTNER CONTENT